everplay group plc is a leading global indie games label developer and publisher of premium video games and apps, with a portfolio of over 140 premium, high-quality titles across PC, console and mobile.
The Group was founded in 1990, and everplay (formerly Team17 Group plc) successfully listed on the London Stock Exchange in 2018. Subsequently, the Group has completed the business acquisitions of StoryToys in 2021, astragon and The Label in 2022, and Independent Arts Software GmbH by astragon in 2023, along with the IP acquisitions of two key titles: Golf With Your Friends and Hell Let Loose. In 2025 the Group changed its name to everplay group plc to reflect the evolution of the business.
Our vision is to be the best place in the world to make and play games, anytime and anywhere.
We are the place for players and creators - with over 30 years of experience creating pioneering and captivating experiences that enrich and inspire players around the world.
everplay group plc remains a differentiated and compelling investment proposition within the games industry.
Today, everplay group plc employs over 350 people across 8 locations in 5 countries, and operates across three divisions – astragon, StoryToys and Team17, all devoted to creating stunning gaming experiences:
astragon
astragon Entertainment is a leading games publisher, developer and distributor of sophisticated working simulation games, targeting a broad audience from young enthusiasts to technical experts and casual gamers. Next to our own IP brands, we act as the go-to partner for third-party publishing and title distribution.
Our well-known IPs include Construction Simulator, Police Simulator, Bus Simulator and Firefighting Simulator, all of which focus on non-violent cooperative gameplay with detailed, technical, and realistic environments across PC, console and mobile devices.
We take pride in our ability to cater to the varied preferences of our audiences, offering a rich and inclusive gaming experience that not only resonates with the seasoned experts but also welcomes newcomers.
We remain focused on developing engaging content to expand our audience, strengthening our existing IPs, and securing new licensing partnerships.
StoryToys
StoryToys is a world-class developer and publisher of educational entertainment apps for children. StoryToys brings the world’s most popular characters, worlds and stories to life for children, making apps to help them learn, play and grow.
StoryToys acquires licences for popular kids’ brands and creates engaging mobile apps and games featuring these brands. The apps are free to download and access basic content. Parents and caregivers can unlock additional content through a recurring subscription or one-time in-app purchases.
We form strategic partnerships with brand owners to licence popular kids’ brands and have a diverse portfolio of brands and licensed partners, including The Walt Disney Company, The LEGO® Group, Penguin Books, Sesame Workshop, Apple, Amazon, and Google.
- Our apps enable children to enjoy fun screen time while developing healthy digital habits at a young age.
- Our best-in-class interactive experiences are created by a diverse team of writers, artists, musicians, programmers and designers.
- We bring magical worlds to life, sparking curiosity and stimulating imagination at the touch of a fingertip through engaging digital activities.
StoryToys’ apps have been downloaded over 250 million times worldwide, and its educational entertainment apps are produced in as many as 26 different languages.
Team17
Gamers and developers who love fun, quality games; an independent games label and creative partner for studios around the world that leads and nurtures without compromising our independent spirit. Over the past 31 years, Team17 has developed and published some of the most popular and recognisable series in video and mobile games, from the iconic Worms to The Escapists, Overcooked!, Moving Out, Hell Let Loose, Blasphemous and a whole lot more.
We are both genre and platform agnostic, we want to excite and entertain with quality games – and with 110+ in our portfolio there is something for everyone.
We enjoy creating our own successful franchises, but we love working with independent developers, whether they are first timers or seasoned indies (like ourselves!) We support and champion our development partners and their visions throughout the creative process and IP/product incubation, harnessing our publishing expertise to bring their games to the right audiences, while managing lifecycles to maximise long-term support and enjoyment for fans.
OUR BUSINESS MODEL
We are experts in identifying, developing, publishing, distributing & licensing a mix of first-party and third-party IP games. In addition to the development of high-quality, engaging games and apps, we have a track record of consistently leveraging our unparalleled diverse back catalogue with world class lifecycle management capabilities to drive additional, reliable revenue streams from our existing content portfolio.
astragon
In addition to revenue from base game sales, we follow a strategy that combines free updates with paid DLCs to continuously add fresh value to our content and maintain long-term revenue streams. Our first-party IPs undergo a multi-year development process, which varies based on the scope of the project and the platform. Over a decade ago, we launched our first first-party IP game and have since continued to release significant new instalments and updates to keep our diverse customer base engaged with our content.
StoryToys
StoryToys secures global leading brand partner license agreements for popular kids’ brands to create, develop and publish engaging mobile apps and games appealing to children in early childhood. The apps are free to download and access basic content. Parents and caregivers can unlock additional content through a recurring subscription or one-time in-app purchases across mobile (iOS, Android), Apple, Google, Amazon and Samsung marketplaces. StoryToys boasts over 327,000 active subscribers, 11m monthly active users and over 240m app downloads.
Team17
Team17 is a focused Indie developer and publisher supporting both first and third-party IP, with a portfolio of 120+ games across all major platforms. In addition to first-party IP, Team17 partners with new and returning independent developers around the globe, offering a range of publishing services from end-to-end support in the game creation process, to marketing and revenue lifecycle management. It boasts an unparalleled diverse back catalogue with world class lifecycle management capabilities to drive additional, reliable revenue streams from its existing portfolio.
STRATEGY AND BUSINESS PRIORITIES
As everplay moves forward, it will be focused on five core strategic pillars, namely:
- Create evergreen brands: We will be the custodians of our games and IP with a development roadmap to unlock their potential today and into the future. We will focus on our established first-party IP games and the discovery of new games for existing and new players. We will use our world class lifecycle management skills to support our back catalogue and employ innovative marketing strategies driving player engagement to improve growth, profitability and return on investment.
- Relationship builders: We will nurture our world-class partnerships with developers, platforms and brand owners to remain the leading Indie developer and publisher. We will leverage our greenlight process to access the most exciting games from outstanding developers from around the world.
- Innovation and M&A: We will explore and implement opportunities to capitalise our knowledge base and drive growth into new markets, technologies, audiences and IP, both organically and through M&A. We will adapt our publishing models to ensure we attract the highest quality developers.
- Synergies & collaboration: We will foster greater collaboration between all our teams and divisions, maximising the potential of their unique skills and expertise, whilst simultaneously optimising efficiencies and synergies within the Group.
- Talent & culture: We will ensure our culture attracts and retains world class talent. We will support aspiration, creativity and belonging, to deliver growth and achieve our strategic ambitions. We believe that when our employees have pride in their work, trust in the business and camaraderie amongst their colleagues, they will be more engaged and productive.
We have a strong pipeline of new games and apps scheduled for launch across 2025 and beyond, and we will continue to develop and launch additional content across the existing portfolio.
The Group plans to continue to grow revenue and profit, which includes increasing the proportion of revenues from first-party IP over time, sharpening our greenlight process, developing more innovative marketing and publishing models, while pursuing an active M&A agenda.
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