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Booking - BKNG Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $5,278.66
  • Forecasted Upside: 15.42%
  • Number of Analysts: 32
  • Breakdown:
  • 0 Sell Ratings
  • 10 Hold Ratings
  • 20 Buy Ratings
  • 2 Strong Buy Ratings
$4,573.31 As of 04/17/2025 05:00 PM ET
▲ +32.47 (0.72%)

This chart shows the closing price for BKNG by one month, three months, or twelve months.

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1 month | 3 months | 12 months
FebMarApr$4,573.31Closing price on 04/17/25:
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Analyst Price Target for BKNG

Analyst Price Target is $5,278.66
▲ +15.42% Upside Potential
This price target is based on 32 analysts offering 12 month price targets for Booking in the last 3 months. The average price target is $5,278.66, with a high forecast of $6,000.00 and a low forecast of $4,200.00. The average price target represents a 15.42% upside from the last price of $4,573.31.

This chart shows the closing price for BKNG for the last year in relation to the current analyst high, average, and low pricetarget.

Read Analyst Price Chart DescriptionSkip Analyst Price Chart
4/247/2410/241/254/255/26$2.31k$3.24k$4.16k$5.08k$6kClosing price on 04/17/25: $4,573.31High$6.00kAverage$5.28kLow$4.20k




Current Consensus is Moderate Buy

The current consensus among 32 polled investment analysts is to moderate buy stock in Booking. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 18 buy ratings
  • 7 hold ratings
  • 1 sell ratings
Ratings as of
10/25/2023
  • 1 strong buy ratings
  • 20 buy ratings
  • 7 hold ratings
  • 0 sell ratings
Ratings as of
1/23/2024
  • 1 strong buy ratings
  • 21 buy ratings
  • 7 hold ratings
  • 0 sell ratings
Ratings as of
4/22/2024
  • 1 strong buy ratings
  • 23 buy ratings
  • 7 hold ratings
  • 0 sell ratings
Ratings as of
7/21/2024
  • 1 strong buy ratings
  • 21 buy ratings
  • 10 hold ratings
  • 0 sell ratings
Ratings as of
10/19/2024
  • 2 strong buy ratings
  • 20 buy ratings
  • 10 hold ratings
  • 0 sell ratings
Ratings as of
1/17/2025
  • 2 strong buy ratings
  • 19 buy ratings
  • 10 hold ratings
  • 0 sell ratings
Ratings as of
3/18/2025
  • 2 strong buy ratings
  • 20 buy ratings
  • 10 hold ratings
  • 0 sell ratings
Ratings as of
4/17/2025

Latest Recommendations

  • 2 strong buy ratings
  • 20 buy ratings
  • 10 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
4/17/2025Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$5,000.00 ➝ $4,800.00
4/16/2025Cantor FitzgeraldLower TargetNeutral ➝ Neutral$5,540.00 ➝ $4,330.00
4/9/2025JMP SecuritiesLower TargetMarket Outperform ➝ Market Outperform$6,100.00 ➝ $5,600.00
4/8/2025JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$5,750.00 ➝ $4,850.00
4/7/2025Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$5,248.00 ➝ $4,567.00
4/4/2025BTIG ResearchUpgradeNeutral ➝ Buy$5,500.00
3/17/2025Erste Group BankDowngradeStrong-Buy ➝ Hold
2/21/2025Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$5,250.00 ➝ $5,900.00
2/21/2025BMO Capital MarketsBoost TargetOutperform ➝ Outperform$5,155.00 ➝ $5,900.00
2/21/2025CitigroupBoost TargetBuy ➝ Buy$5,500.00 ➝ $5,800.00
2/21/2025UBS GroupBoost TargetBuy ➝ Buy$5,560.00 ➝ $5,960.00
2/21/2025Cantor FitzgeraldBoost TargetNeutral ➝ Neutral$4,900.00 ➝ $5,540.00
2/21/2025DA DavidsonBoost TargetBuy ➝ Buy$5,005.00 ➝ $5,800.00
2/21/2025BenchmarkBoost TargetBuy ➝ Buy$5,000.00 ➝ $5,900.00
2/21/2025B. RileyBoost TargetBuy ➝ Buy$5,700.00 ➝ $6,000.00
2/21/2025Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$4,470.00 ➝ $5,248.00
2/21/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$5,575.00 ➝ $5,750.00
2/21/2025Piper SandlerReiterated RatingNeutral ➝ Neutral$4,900.00 ➝ $5,120.00
2/21/2025BarclaysBoost TargetOverweight ➝ Overweight$5,100.00 ➝ $5,600.00
2/18/2025CfraUpgradeHold ➝ Buy
1/29/2025Cantor FitzgeraldLower TargetNeutral ➝ Neutral$5,100.00 ➝ $4,900.00
1/16/2025Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$4,657.00 ➝ $4,470.00
1/13/2025Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$4,600.00 ➝ $5,000.00
1/6/2025WedbushBoost TargetOutperform ➝ Outperform$5,000.00 ➝ $5,500.00
12/19/2024MizuhoBoost TargetOutperform ➝ Outperform$5,400.00 ➝ $6,000.00
12/18/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$4,850.00 ➝ $5,522.00
12/11/2024JMP SecuritiesReiterated RatingMarket Outperform ➝ Market Outperform$5,400.00 ➝ $5,400.00
12/6/2024OppenheimerBoost TargetOutperform ➝ Outperform$5,500.00 ➝ $6,000.00
11/27/2024Baird R WUpgradeStrong-Buy
11/27/2024Robert W. BairdInitiated CoverageOutperform$5,850.00
11/18/2024Tigress FinancialBoost TargetStrong-Buy ➝ Strong-Buy$4,580.00 ➝ $5,600.00
11/7/2024Truist FinancialBoost TargetHold ➝ Hold$4,100.00 ➝ $4,700.00
11/5/2024MizuhoBoost TargetOutperform ➝ Outperform$4,800.00 ➝ $5,400.00
11/4/2024CitigroupBoost TargetBuy ➝ Buy$4,100.00 ➝ $5,500.00
11/1/2024Deutsche Bank AktiengesellschaftBoost TargetBuy ➝ Buy$4,900.00 ➝ $5,200.00
11/1/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$3,900.00 ➝ $5,250.00
11/1/2024The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$3,940.00 ➝ $4,510.00
11/1/2024SusquehannaBoost TargetPositive ➝ Positive$4,100.00 ➝ $5,500.00
11/1/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$4,200.00 ➝ $4,600.00
11/1/2024JMP SecuritiesBoost TargetMarket Outperform ➝ Market Outperform$5,000.00 ➝ $5,400.00
10/31/2024ArgusDowngradeStrong-Buy ➝ Hold
10/31/2024UBS GroupBoost TargetBuy ➝ Buy$5,050.00 ➝ $5,550.00
10/31/2024BarclaysBoost TargetOverweight ➝ Overweight$4,500.00 ➝ $5,100.00
10/31/2024B. RileyBoost TargetBuy ➝ Buy$4,650.00 ➝ $5,100.00
10/31/2024OppenheimerBoost TargetOutperform ➝ Outperform$5,000.00 ➝ $5,500.00
10/31/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$4,448.00 ➝ $4,850.00
10/31/2024Piper SandlerBoost TargetNeutral ➝ Neutral$3,560.00 ➝ $4,900.00
10/31/2024BMO Capital MarketsBoost TargetOutperform ➝ Outperform$4,205.00 ➝ $5,155.00
10/31/2024DA DavidsonBoost TargetBuy ➝ Buy$4,100.00 ➝ $5,005.00
10/29/2024BenchmarkReiterated RatingBuy ➝ Buy$4,600.00 ➝ $4,600.00
10/25/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$3,950.00 ➝ $4,448.00
10/25/2024OppenheimerBoost TargetOutperform ➝ Outperform$4,200.00 ➝ $5,000.00
10/25/2024WedbushBoost TargetOutperform ➝ Outperform$3,900.00 ➝ $4,750.00
10/24/2024MizuhoBoost TargetOutperform ➝ Outperform$4,250.00 ➝ $4,800.00
10/23/2024UBS GroupBoost TargetBuy ➝ Buy$4,350.00 ➝ $5,050.00
10/22/2024Jefferies Financial GroupBoost TargetHold ➝ Hold$4,200.00 ➝ $4,300.00
10/15/2024JMP SecuritiesBoost TargetMarket Outperform ➝ Market Outperform$3,950.00 ➝ $5,000.00
10/8/2024BarclaysBoost TargetOverweight ➝ Overweight$3,900.00 ➝ $4,500.00
10/8/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$3,976.00 ➝ $4,173.00
10/7/2024Cantor FitzgeraldReiterated RatingNeutral ➝ Neutral$3,590.00 ➝ $3,590.00
9/30/2024Cantor FitzgeraldReiterated RatingNeutral ➝ Neutral$3,590.00 ➝ $3,590.00
9/23/2024Cantor FitzgeraldReiterated RatingNeutral ➝ Neutral$3,590.00 ➝ $3,590.00
9/6/2024Truist FinancialInitiated CoverageHold$4,100.00
9/5/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$4,000.00 ➝ $4,200.00
9/5/2024Cantor FitzgeraldInitiated CoverageNeutral$3,590.00
9/4/2024Jefferies Financial GroupDowngradeBuy ➝ Hold$4,350.00 ➝ $4,200.00
8/5/2024Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$3,900.00 ➝ $3,900.00
8/2/2024DA DavidsonLower TargetBuy ➝ Buy$4,150.00 ➝ $4,100.00
8/2/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$3,497.00 ➝ $3,976.00
8/2/2024Deutsche Bank AktiengesellschaftLower TargetBuy ➝ Buy$4,275.00 ➝ $4,105.00
8/2/2024Bank of AmericaLower TargetNeutral ➝ Neutral$3,950.00 ➝ $3,750.00
8/2/2024Evercore ISILower TargetOutperform ➝ Outperform$4,500.00 ➝ $4,200.00
8/2/2024OppenheimerLower TargetOutperform ➝ Outperform$4,600.00 ➝ $4,200.00
8/2/2024B. RileyLower TargetBuy ➝ Buy$4,900.00 ➝ $4,650.00
8/2/2024BenchmarkLower TargetBuy ➝ Buy$4,700.00 ➝ $4,600.00
8/2/2024BarclaysLower TargetOverweight ➝ Overweight$4,300.00 ➝ $3,900.00
8/2/2024JPMorgan Chase & Co.Lower TargetOverweight ➝ Overweight$4,025.00 ➝ $3,860.00
7/31/2024WedbushBoost TargetOutperform ➝ Outperform$3,850.00 ➝ $4,200.00
7/23/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$3,700.00 ➝ $4,000.00
7/22/2024OppenheimerBoost TargetOutperform ➝ Outperform$4,200.00 ➝ $4,600.00
7/12/2024B. RileyBoost TargetBuy ➝ Buy$4,400.00 ➝ $4,900.00
7/12/2024BenchmarkUpgradeHold ➝ Buy$4,700.00
7/11/2024BarclaysBoost TargetOverweight ➝ Overweight$3,800.00 ➝ $4,300.00
7/9/2024Tigress FinancialBoost TargetStrong-Buy ➝ Strong-Buy$4,285.00 ➝ $4,580.00
7/9/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$3,494.00 ➝ $3,497.00
6/14/2024Erste Group BankUpgradeHold ➝ Buy
6/4/2024ArgusBoost TargetBuy ➝ Buy$4,200.00 ➝ $4,342.00
5/7/2024HSBCBoost TargetBuy ➝ Buy$4,220.00 ➝ $4,230.00
5/6/2024JMP SecuritiesReiterated RatingMarket Outperform ➝ Market Outperform$3,950.00
5/3/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$3,435.00 ➝ $3,494.00
5/3/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$3,950.00 ➝ $4,025.00
5/3/2024BMO Capital MarketsReiterated RatingOutperform ➝ Outperform$4,150.00 ➝ $4,205.00
5/3/2024BenchmarkReiterated RatingHold
5/3/2024Evercore ISIBoost TargetOutperform ➝ Outperform$3,800.00 ➝ $4,500.00
5/3/2024DA DavidsonBoost TargetBuy ➝ Buy$4,100.00 ➝ $4,150.00
5/3/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$3,900.00 ➝ $3,950.00
4/30/2024WedbushReiterated RatingOutperform ➝ Outperform$3,850.00
4/18/2024WedbushReiterated RatingOutperform ➝ Outperform$3,850.00
4/3/2024B. RileyInitiated CoverageBuy$4,400.00
3/13/2024Erste Group BankReiterated RatingBuy ➝ Hold
2/26/2024JMP SecuritiesBoost TargetMarket Outperform ➝ Market Outperform$3,600.00 ➝ $3,950.00
2/26/2024SusquehannaBoost TargetPositive ➝ Positive$3,600.00 ➝ $4,100.00
2/23/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$3,560.00 ➝ $3,950.00
2/23/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$3,548.00 ➝ $3,435.00
2/23/2024Evercore ISILower TargetOutperform ➝ Outperform$3,900.00 ➝ $3,800.00
2/23/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$3,550.00 ➝ $3,900.00
2/23/2024BarclaysLower TargetOverweight ➝ Overweight$3,900.00 ➝ $3,800.00
2/23/2024WedbushReiterated RatingOutperform ➝ Outperform$3,850.00
2/20/2024Seaport Res PtnReiterated RatingBuy
2/16/2024Edward JonesReiterated RatingBuy ➝ Hold
2/5/2024UBS GroupBoost TargetBuy ➝ Buy$4,000.00 ➝ $4,200.00
2/5/2024OppenheimerBoost TargetOutperform ➝ Outperform$3,450.00 ➝ $4,200.00
1/30/2024WedbushReiterated RatingOutperform ➝ Outperform$3,850.00
1/19/2024The Goldman Sachs GroupBoost TargetNeutral ➝ Neutral$3,080.00 ➝ $3,610.00
1/17/2024MizuhoBoost TargetBuy ➝ Buy$3,580.00 ➝ $4,250.00
1/9/2024BMO Capital MarketsInitiated CoverageOutperform$4,150.00
1/2/2024Wells Fargo & CompanyUpgradeUnderweight ➝ Equal Weight$2,402.00 ➝ $3,459.00
12/29/2023Ascendiant Capital MarketsBoost TargetBuy ➝ Buy$3,700.00 ➝ $3,900.00
12/28/2023Tigress FinancialBoost TargetStrong-Buy ➝ Strong-Buy$3,855.00 ➝ $4,285.00
12/27/2023WedbushBoost TargetOutperform ➝ Outperform$3,300.00 ➝ $3,850.00
12/12/2023TD CowenBoost TargetOutperform ➝ Outperform$3,250.00 ➝ $4,000.00
11/13/2023Sanford C. BernsteinUpgradeUnderperform ➝ Market Perform
11/7/2023UBS GroupBoost TargetBuy ➝ Buy$3,700.00 ➝ $4,000.00
11/6/2023JMP SecuritiesReiterated RatingMarket Outperform ➝ Market Outperform$3,600.00
11/6/2023DA DavidsonUpgradeNeutral ➝ Buy$3,400.00
11/3/2023Piper SandlerLower TargetNeutral ➝ Neutral$3,110.00 ➝ $2,900.00
11/3/2023Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$3,550.00
11/3/2023WedbushLower TargetOutperform ➝ Outperform$3,450.00 ➝ $3,300.00
10/30/2023OppenheimerReiterated RatingOutperform ➝ Outperform$3,700.00
10/23/2023HSBCInitiated CoverageBuy$3,650.00
10/5/2023Wells Fargo & CompanyBoost Target$2,373.00 ➝ $2,402.00
9/28/2023DA DavidsonBoost TargetNeutral ➝ Neutral$2,700.00 ➝ $3,400.00
9/26/2023ArgusReiterated RatingBuy ➝ Buy$3,677.00
8/18/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$2,800.00 ➝ $3,000.00
8/17/2023Tigress FinancialBoost TargetStrong-Buy ➝ Strong-Buy$3,430.00 ➝ $3,855.00
8/7/2023SusquehannaBoost Target$3,000.00 ➝ $3,600.00
8/7/2023MizuhoBoost TargetBuy ➝ Buy$3,265.00 ➝ $3,580.00
8/7/2023JMP SecuritiesBoost TargetOutperform ➝ Outperform$3,000.00 ➝ $3,600.00
8/4/2023TD CowenBoost TargetOutperform ➝ Outperform$3,325.00 ➝ $3,600.00
8/4/2023WedbushBoost Target$3,200.00 ➝ $3,450.00
8/4/2023Credit Suisse GroupBoost TargetOutperform ➝ Outperform$2,950.00 ➝ $3,325.00
8/4/2023BarclaysBoost TargetOverweight ➝ Overweight$3,130.00 ➝ $3,740.00
7/31/2023MeliusInitiated CoverageOverweight$3,500.00
7/31/2023OppenheimerBoost TargetOutperform$3,000.00 ➝ $3,500.00
7/31/2023MizuhoBoost Target$2,950.00 ➝ $3,265.00
7/25/2023Jefferies Financial GroupBoost TargetBuy$3,350.00 ➝ $3,400.00
7/21/2023Morgan StanleyBoost TargetEqual Weight$2,600.00 ➝ $2,800.00
7/13/2023BarclaysBoost TargetOverweight$2,960.00 ➝ $3,130.00
6/7/2023Wells Fargo & CompanyInitiated CoverageUnderweight$2,257.00
6/5/2023WedbushInitiated CoverageOutperform$3,060.00
5/22/2023DA DavidsonBoost Target$2,600.00 ➝ $2,700.00
5/8/2023Deutsche Bank AktiengesellschaftBoost Target$2,910.00 ➝ $3,000.00
5/8/2023SusquehannaBoost Target$1,750.00 ➝ $3,000.00
5/8/2023JMP SecuritiesBoost Target$2,750.00 ➝ $3,000.00
5/5/2023Bank of AmericaBoost Target$2,850.00 ➝ $2,900.00
5/5/2023UBS GroupBoost Target$2,900.00 ➝ $2,925.00
5/5/2023Piper SandlerBoost Target$2,524.00 ➝ $2,583.00
5/5/2023Morgan StanleyBoost Target$2,500.00 ➝ $2,600.00
5/5/2023JPMorgan Chase & Co.Boost Target$2,850.00 ➝ $3,000.00
5/5/2023MizuhoBoost Target$2,670.00 ➝ $2,950.00
5/5/2023BarclaysBoost Target$2,911.00 ➝ $2,960.00
4/21/2023BarclaysBoost TargetOverweight$2,585.00 ➝ $2,911.00
4/14/2023JMP SecuritiesReiterated RatingMarket Outperform$2,750.00
4/13/2023ArgusBoost TargetBuy$2,800.00 ➝ $3,000.00
3/24/2023Tigress FinancialBoost Target$3,210.00 ➝ $3,430.00
3/14/2023JMP SecuritiesReiterated RatingMarket Outperform$2,750.00
2/27/2023DA DavidsonBoost Target$2,150.00 ➝ $2,600.00
2/27/2023Morgan StanleyBoost TargetEqual Weight$2,300.00 ➝ $2,500.00
2/27/2023SusquehannaBoost TargetPositive$2,650.00 ➝ $2,900.00
2/27/2023JMP SecuritiesBoost Target$2,500.00 ➝ $2,750.00
2/24/2023Evercore ISIBoost TargetOutperform$2,600.00 ➝ $3,000.00
2/24/2023The Goldman Sachs GroupBoost TargetNeutral$2,250.00 ➝ $2,630.00
2/24/2023BarclaysBoost TargetOverweight$2,550.00 ➝ $2,585.00
2/24/2023UBS GroupBoost TargetBuy$2,785.00 ➝ $2,900.00
2/24/2023Credit Suisse GroupBoost TargetOutperform$2,600.00 ➝ $2,850.00
2/24/2023Bank of AmericaBoost TargetNeutral$2,700.00 ➝ $2,850.00
2/24/2023JPMorgan Chase & Co.Boost TargetOverweight$2,675.00 ➝ $2,850.00
2/24/2023MizuhoBoost TargetBuy$2,170.00 ➝ $2,670.00
2/24/2023Piper SandlerBoost TargetNeutral$2,050.00 ➝ $2,524.00
2/23/2023OppenheimerBoost TargetOutperform$2,550.00 ➝ $2,850.00
2/13/2023Deutsche Bank AktiengesellschaftBoost TargetBuy$2,370.00 ➝ $2,910.00
1/25/2023Bank of AmericaDowngradeBuy ➝ Neutral$2,250.00 ➝ $2,700.00
1/25/2023Gordon HaskettDowngradeBuy ➝ Hold
1/25/2023BarclaysBoost TargetOverweight$2,430.00 ➝ $2,550.00
1/24/2023UBS GroupBoost TargetBuy$2,200.00 ➝ $2,785.00
1/19/2023Wells Fargo & CompanyBoost TargetEqual Weight$2,050.00 ➝ $2,400.00
1/18/2023Morgan StanleyBoost TargetEqual Weight$2,150.00 ➝ $2,300.00
12/7/2022Wolfe ResearchDowngradeOutperform ➝ Peer Perform
11/22/2022BarclaysBoost TargetOverweight$2,370.00 ➝ $2,430.00
11/7/2022Susquehanna BancsharesLower TargetPositive$2,800.00 ➝ $2,650.00
11/7/2022SusquehannaLower TargetPositive$2,800.00 ➝ $2,650.00
11/3/2022JPMorgan Chase & Co.Boost TargetOverweight$2,300.00 ➝ $2,350.00
11/3/2022Morgan StanleyBoost TargetEqual Weight$2,000.00 ➝ $2,150.00
11/3/2022Deutsche Bank AktiengesellschaftBoost TargetBuy$2,370.00
11/3/2022Bank of AmericaBoost TargetBuy$2,200.00 ➝ $2,250.00
11/3/2022Credit Suisse GroupLower TargetOutperform$2,650.00 ➝ $2,600.00
11/3/2022MizuhoLower TargetBuy$2,300.00 ➝ $2,170.00
11/3/2022BarclaysBoost TargetOverweight$2,270.00 ➝ $2,370.00
10/28/2022Truist FinancialLower TargetBuy$2,600.00 ➝ $2,500.00
10/24/2022Morgan StanleyLower TargetEqual Weight$2,300.00 ➝ $2,000.00
10/20/2022JMP SecuritiesLower TargetMarket Outperform$2,300.00 ➝ $2,250.00
10/6/2022Jefferies Financial GroupLower TargetBuy$2,700.00 ➝ $2,250.00
9/13/2022Ascendiant Capital MarketsLower Target$2,500.00
9/12/2022DA DavidsonLower TargetNeutral$2,300.00 ➝ $2,150.00
8/23/2022Morgan StanleyBoost TargetEqual Weight$2,100.00 ➝ $2,300.00
8/15/2022Wells Fargo & CompanyLower TargetEqual Weight$2,650.00 ➝ $2,300.00
8/9/2022Atlantic SecuritiesLower Target$2,100.00
8/9/2022Evercore ISILower Target$2,400.00
8/5/2022Susquehanna BancsharesLower TargetPositive$2,900.00 ➝ $2,800.00
8/5/2022SusquehannaLower TargetPositive$2,900.00 ➝ $2,800.00
8/4/2022Stifel NicolausLower TargetHold$2,400.00 ➝ $2,300.00
8/4/2022Deutsche Bank AktiengesellschaftLower TargetBuy$2,300.00 ➝ $2,280.00
8/4/2022MizuhoLower TargetBuy$2,750.00 ➝ $2,300.00
8/4/2022Credit Suisse GroupLower TargetOutperform$2,985.00 ➝ $2,650.00
8/4/2022BarclaysLower TargetOverweight$2,390.00 ➝ $2,270.00
8/4/2022Piper SandlerLower TargetNeutral$2,500.00 ➝ $2,050.00
8/1/2022UBS GroupLower TargetBuy$2,800.00 ➝ $2,285.00
7/14/2022Truist FinancialLower TargetBuy$3,000.00 ➝ $2,600.00
7/7/2022Evercore ISILower TargetOutperform$3,000.00 ➝ $2,600.00
6/29/2022JPMorgan Chase & Co.Lower TargetOverweight$2,900.00 ➝ $2,435.00
6/23/2022Morgan StanleyLower TargetEqual Weight$2,820.00 ➝ $2,100.00
6/22/2022JMP SecuritiesLower TargetMarket Outperform$2,750.00 ➝ $2,300.00
6/20/2022Ascendiant Capital MarketsSet Target$2,555.00
6/9/2022The Goldman Sachs GroupLower TargetNeutral$2,460.00 ➝ $2,360.00
6/3/2022Truist FinancialLower TargetBuy$3,340.00 ➝ $3,000.00
5/6/2022The Goldman Sachs GroupReiterated RatingNeutral ➝ Neutral$2,460.00
5/5/2022Piper SandlerBoost Target$2,440.00 ➝ $2,500.00
5/5/2022Royal Bank of CanadaBoost Target$2,700.00 ➝ $2,800.00
5/5/2022Evercore ISIBoost Target$2,900.00 ➝ $3,000.00
5/5/2022Credit Suisse GroupBoost Target$2,850.00 ➝ $2,985.00
5/5/2022BarclaysBoost Target$2,670.00 ➝ $2,760.00
5/5/2022CitigroupBoost Target$2,600.00 ➝ $2,800.00
5/5/2022OppenheimerBoost Target$2,560.00 ➝ $3,000.00
4/20/2022CitigroupUpgradeNeutral ➝ Buy$2,290.00 ➝ $2,600.00
4/19/2022Tigress FinancialBoost TargetStrong-Buy$3,150.00 ➝ $3,210.00
3/24/2022Ascendiant Capital MarketsBoost TargetBuy$2,800.00 ➝ $2,850.00
3/23/2022Jefferies Financial GroupBoost TargetBuy ➝ Buy$2,800.00 ➝ $2,900.00
3/11/2022Deutsche Bank AktiengesellschaftInitiated CoverageBuy$2,512.00
3/9/2022Truist FinancialLower TargetBuy$3,400.00 ➝ $3,300.00
3/9/2022Jefferies Financial GroupLower TargetBuy$3,000.00 ➝ $2,800.00
3/9/2022OppenheimerUpgradeMarket Perform ➝ Outperform$2,560.00
3/1/2022Evercore ISIUpgradeIn-Line ➝ Outperform$2,500.00 ➝ $2,900.00
2/25/2022Susquehanna BancsharesLower TargetPositive$3,100.00 ➝ $2,900.00
2/25/2022SusquehannaLower TargetPositive$3,100.00 ➝ $2,900.00
2/25/2022Wells Fargo & CompanyLower Target$2,750.00 ➝ $2,500.00
2/24/2022Piper SandlerLower Target$2,470.00 ➝ $2,440.00
2/24/2022Gordon HaskettUpgradeHold ➝ Buy
2/24/2022JMP SecuritiesLower TargetOutperform$2,900.00 ➝ $2,750.00
2/24/2022UBS GroupLower TargetBuy$2,800.00 ➝ $2,775.00
2/24/2022Evercore ISILower TargetInline$2,600.00 ➝ $2,500.00
2/24/2022The Goldman Sachs GroupLower TargetNeutral$2,430.00 ➝ $2,300.00
2/24/2022Loop CapitalLower TargetHold$2,290.00 ➝ $2,171.00
2/24/2022Stifel NicolausLower TargetHold$2,700.00 ➝ $2,650.00
2/24/2022Truist FinancialBoost Target$3,100.00 ➝ $3,400.00
2/24/2022Morgan StanleyBoost TargetEqual Weight$2,660.00 ➝ $2,820.00
2/24/2022BarclaysLower Target$2,740.00 ➝ $2,670.00
2/24/2022Credit Suisse GroupLower TargetOutperform$3,100.00 ➝ $2,850.00
1/19/2022Morgan StanleyBoost TargetEqual Weight$2,650.00 ➝ $2,660.00
1/10/2022Piper SandlerLower Target$2,750.00 ➝ $2,470.00
12/16/2021Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$2,700.00
12/15/2021JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$2,620.00 ➝ $2,690.00
12/2/2021UBS GroupInitiated CoverageBuy$2,838.00
11/29/2021DA DavidsonBoost TargetNeutral$1,550.00 ➝ $2,300.00
11/23/2021Wolfe ResearchBoost TargetOutperform$2,820.00 ➝ $2,940.00
11/10/2021ArgusUpgradeHold ➝ Buy$3,060.00
11/8/2021Susquehanna BancsharesBoost TargetPositive$2,850.00 ➝ $3,100.00
11/8/2021SusquehannaBoost TargetPositive$2,850.00 ➝ $3,100.00
11/4/2021Truist FinancialBoost TargetBuy$2,700.00 ➝ $3,100.00
11/4/2021Jefferies Financial GroupBoost TargetNeutral ➝ Buy$2,850.00 ➝ $2,900.00
11/4/2021The Goldman Sachs GroupBoost TargetNeutral$2,230.00 ➝ $2,430.00
11/4/2021Wolfe ResearchBoost TargetOutperform$2,700.00 ➝ $2,820.00
11/4/2021Evercore ISIBoost TargetInline$2,360.00 ➝ $2,600.00
11/4/2021Stifel NicolausBoost TargetHold$2,450.00 ➝ $2,700.00
11/4/2021Bank of AmericaBoost TargetBuy$2,950.00 ➝ $3,100.00
11/4/2021Morgan StanleyBoost TargetEqual Weight$2,550.00 ➝ $2,650.00
11/4/2021WedbushBoost TargetNeutral$2,200.00 ➝ $2,400.00
11/4/2021MizuhoBoost TargetBuy$2,700.00 ➝ $2,950.00
11/4/2021Royal Bank of CanadaBoost TargetSector Perform$2,400.00 ➝ $2,700.00
11/4/2021JMP SecuritiesBoost TargetOutperform$2,650.00 ➝ $2,900.00
11/4/2021Piper SandlerBoost TargetNeutral$2,375.00 ➝ $2,750.00
10/12/2021CowenBoost TargetOutperform$2,700.00 ➝ $2,950.00
9/13/2021The Goldman Sachs GroupInitiated CoverageNeutral$2,230.00
8/5/2021Credit Suisse GroupBoost TargetOutperform$2,675.00 ➝ $3,100.00
8/5/2021Stifel NicolausBoost TargetHold$2,400.00 ➝ $2,450.00
8/5/2021Piper SandlerBoost TargetNeutral$2,345.00 ➝ $2,375.00
5/12/2021Credit Suisse GroupBoost TargetOutperform$2,640.00 ➝ $2,675.00
5/7/2021Susquehanna BancsharesLower TargetPositive$3,000.00 ➝ $2,850.00
5/7/2021SusquehannaLower TargetPositive$3,000.00 ➝ $2,850.00
5/6/2021Credit Suisse GroupLower TargetOutperform$2,740.00 ➝ $2,675.00
5/6/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$2,600.00 ➝ $2,665.00
5/6/2021BarclaysBoost TargetOverweight$2,710.00 ➝ $2,740.00
4/30/2021BTIG ResearchReiterated RatingHold ➝ Neutral
4/22/2021CowenBoost TargetOutperform$2,550.00 ➝ $2,700.00
4/13/2021Jefferies Financial GroupUpgradeHold ➝ Buy$2,300.00 ➝ $2,800.00
3/31/2021Wolfe ResearchInitiated CoverageOutperform$2,630.00
3/30/2021Gordon HaskettInitiated CoverageHold$2,574.00
3/29/2021Bank of AmericaUpgradeNeutral ➝ Buy
3/22/2021Bank of AmericaUpgradeNeutral ➝ Buy$2,950.00
3/1/2021JMP SecuritiesBoost TargetOutperform$2,350.00 ➝ $2,550.00
3/1/2021Credit Suisse GroupBoost TargetOutperform$2,430.00 ➝ $2,640.00
2/26/2021Susquehanna BancsharesBoost TargetPositive$2,100.00 ➝ $3,000.00
2/26/2021SusquehannaBoost TargetPositive$2,100.00 ➝ $3,000.00
2/25/2021Truist FinancialBoost Target$2,480.00 ➝ $2,700.00
2/25/2021WedbushBoost TargetNeutral$2,200.00 ➝ $2,500.00
2/25/2021Morgan StanleyBoost TargetEqual Weight$2,450.00 ➝ $2,550.00
2/25/2021BarclaysBoost TargetOverweight$2,229.00 ➝ $2,710.00
2/25/2021Deutsche Bank AktiengesellschaftLower TargetBuy$2,680.00 ➝ $2,600.00
2/25/2021MizuhoBoost TargetBuy$2,345.00 ➝ $2,700.00
2/25/2021Piper SandlerBoost TargetNeutral$1,709.00 ➝ $2,345.00
2/22/2021Credit Suisse GroupBoost TargetOutperform$2,170.00 ➝ $2,430.00
2/18/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$2,585.00 ➝ $2,680.00
1/28/2021Wells Fargo & CompanyBoost TargetEqual Weight$1,800.00 ➝ $2,250.00
1/21/2021Truist FinancialBoost Target$2,120.00 ➝ $2,480.00
1/11/2021Morgan StanleyBoost TargetEqual Weight$2,250.00 ➝ $2,450.00
1/8/2021MizuhoBoost TargetBuy$2,020.00 ➝ $2,345.00
1/4/2021Bank of AmericaBoost TargetNeutral$2,165.00 ➝ $2,285.00
1/4/2021Deutsche Bank AktiengesellschaftBoost TargetBuy$1,985.00 ➝ $2,585.00
1/4/2021Loop CapitalInitiated CoverageHold$2,029.00
12/10/2020Smith Barney CitigroupDowngradeBuy ➝ Neutral$2,050.00 ➝ $2,250.00
12/1/2020BarclaysBoost TargetOverweight$1,960.00 ➝ $2,290.00
11/30/2020Sanford C. BernsteinInitiated CoverageUnderperform$1,720.00
11/30/2020Morgan StanleyBoost TargetEqual Weight$2,085.00 ➝ $2,250.00
11/8/2020Piper SandlerLower TargetNeutral$1,721.00 ➝ $1,709.00
11/6/2020UBS GroupLower TargetNeutral$1,950.00 ➝ $1,840.00
11/6/2020Needham & Company LLCLower TargetBuy$2,000.00 ➝ $1,900.00
11/4/2020Credit Suisse GroupBoost TargetOutperform$2,150.00 ➝ $2,200.00
11/3/2020Deutsche Bank AktiengesellschaftLower TargetPositive ➝ Buy$2,085.00 ➝ $2,000.00
10/19/2020Truist FinancialBoost Target$2,080.00 ➝ $2,120.00
10/15/2020Morgan StanleyBoost TargetEqual Weight$1,900.00 ➝ $2,085.00
10/14/2020BarclaysBoost TargetOverweight$1,900.00 ➝ $2,000.00
9/11/2020UBS GroupReiterated RatingPositive ➝ Neutral$1,850.00 ➝ $1,950.00
8/11/2020CitigroupBoost TargetBuy$1,900.00 ➝ $2,050.00
8/10/2020JMP SecuritiesReiterated RatingMarket Outperform$2,000.00
8/7/2020Morgan StanleyReiterated RatingEqual Weight
8/7/2020OppenheimerReiterated RatingHold
8/7/2020Credit Suisse GroupBoost TargetOutperform$2,060.00 ➝ $2,150.00
8/7/2020MizuhoBoost TargetBuy$1,700.00 ➝ $2,020.00
8/7/2020Needham & Company LLCReiterated RatingBuy$1,750.00 ➝ $2,000.00
8/5/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$1,625.00 ➝ $2,000.00
7/29/2020Jefferies Financial GroupReiterated RatingUnderperform ➝ Hold$1,300.00 ➝ $1,600.00
7/20/2020The Goldman Sachs GroupBoost TargetAverage ➝ Neutral$1,200.00 ➝ $1,500.00
6/10/2020BTIG ResearchInitiated CoverageNeutral
6/3/2020Morgan StanleyReiterated RatingEqual Weight$1,030.00 ➝ $1,560.00
5/11/2020Susquehanna BancsharesLower Target$2,250.00 ➝ $1,700.00
5/8/2020Wells Fargo & CompanyReiterated RatingHold
5/8/2020CfraLower TargetHold$1,800.00 ➝ $1,550.00
5/8/2020Stifel NicolausLower TargetHold$1,550.00 ➝ $1,450.00
5/8/2020JPMorgan Chase & Co.Lower TargetNeutral$1,520.00 ➝ $1,460.00
5/8/2020SunTrust BanksLower TargetBuy$2,070.00 ➝ $2,030.00
5/8/2020Royal Bank of CanadaBoost TargetOutperform$1,535.00 ➝ $1,550.00
5/8/2020Deutsche Bank AktiengesellschaftBoost TargetBuy$1,600.00 ➝ $1,625.00
5/5/2020Needham & Company LLCReiterated RatingBuy$2,000.00 ➝ $1,750.00
5/5/2020MizuhoLower TargetBuy$2,050.00 ➝ $1,720.00
5/4/2020Credit Suisse GroupLower TargetOutperform$1,870.00 ➝ $1,790.00
4/21/2020UBS GroupLower TargetNeutral$1,540.00 ➝ $1,430.00
4/20/2020CitigroupLower TargetBuy$2,000.00 ➝ $1,700.00
(Data available from 4/17/2020 forward)

News Sentiment Rating

1.20 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 38 very positive mentions
  • 35 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
9/19/2024
  • 38 very positive mentions
  • 28 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
Mentions as of
10/19/2024
  • 79 very positive mentions
  • 44 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
Mentions as of
11/18/2024
  • 99 very positive mentions
  • 26 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
12/18/2024
  • 32 very positive mentions
  • 19 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
1/17/2025
  • 145 very positive mentions
  • 33 positive mentions
  • 6 negative mentions
  • 0 very negative mentions
Mentions as of
2/16/2025
  • 186 very positive mentions
  • 76 positive mentions
  • 3 negative mentions
  • 0 very negative mentions
Mentions as of
3/18/2025
  • 172 very positive mentions
  • 57 positive mentions
  • 11 negative mentions
  • 1 very negative mentions
Mentions as of
4/17/2025

Current Sentiment

  • 172 very positive mentions
  • 57 positive mentions
  • 11 negative mentions
  • 1 very negative mentions

Recent Stories by Sentiment

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Negative

Positive

Very Positive

Booking logo
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
Read More

Today's Range

Now: $4,573.31
Low: $4,516.63
High: $4,604.59

50 Day Range

MA: $4,695.61
Low: $4,164.15
High: $5,141.88

52 Week Range

Now: $4,573.31
Low: $3,180.00
High: $5,337.24

Volume

216,763 shs

Average Volume

248,864 shs

Market Capitalization

$150.07 billion

P/E Ratio

26.43

Dividend Yield

0.84%

Beta

1.37

Frequently Asked Questions

What sell-side analysts currently cover shares of Booking?

The following Wall Street analysts have issued reports on Booking in the last twelve months: Argus, B. Riley, Baird R W, Bank of America Co., Barclays PLC, Benchmark Co., BMO Capital Markets, BTIG Research, Cantor Fitzgerald, Cfra, Citigroup Inc., DA Davidson, Deutsche Bank Aktiengesellschaft, Erste Group Bank AG, Evercore ISI, HSBC Holdings plc, Jefferies Financial Group Inc., JMP Securities, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Oppenheimer Holdings Inc., Piper Sandler, Robert W. Baird, Royal Bank of Canada, StockNews.com, Susquehanna, The Goldman Sachs Group, Inc., Tigress Financial, Truist Financial Co., UBS Group AG, Wedbush, and Wells Fargo & Company.
View the latest analyst ratings for BKNG.

What is the current price target for Booking?

0 Wall Street analysts have set twelve-month price targets for Booking in the last year. Their average twelve-month price target is $5,278.66, suggesting a possible upside of 15.4%. Oppenheimer Holdings Inc. has the highest price target set, predicting BKNG will reach $6,000.00 in the next twelve months. Evercore ISI has the lowest price target set, forecasting a price of $4,200.00 for Booking in the next year.
View the latest price targets for BKNG.

What is the current consensus analyst rating for Booking?

Booking currently has 10 hold ratings, 20 buy ratings and 2 strong buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for BKNG.

What other companies compete with Booking?

Other companies that are similar to Booking include Netflix, Expedia Group, Tripadvisor, Groupon and 1-800-FLOWERS.COM. Learn More about companies similar to Booking.

How do I contact Booking's investor relations team?

Booking's physical mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider's listed phone number is 203-299-8000 and its investor relations email address is michael.noonan@bookingholdings.com. The official website for Booking is www.bookingholdings.com. Learn More about contacing Booking investor relations.





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