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Planet Fitness - PLNT Stock Price Target and Predictions

  • Consensus Rating: Moderate Buy
  • Consensus Price Target: $100.17
  • Forecasted Upside: 6.64%
  • Number of Analysts: 18
  • Breakdown:
  • 0 Sell Ratings
  • 4 Hold Ratings
  • 13 Buy Ratings
  • 1 Strong Buy Ratings
$93.93 As of 03/13/2025 11:51 AM ET
▲ +0.428 (0.46%)

This chart shows the closing price for PLNT by one month, three months, or twelve months.

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1 month | 3 months | 12 months
JanFebMar$93.55Closing price on 03/12/25:
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Analyst Price Target for PLNT

Analyst Price Target is $100.17
▲ +6.64% Upside Potential
This price target is based on 18 analysts offering 12 month price targets for Planet Fitness in the last 3 months. The average price target is $100.17, with a high forecast of $123.00 and a low forecast of $71.00. The average price target represents a 6.64% upside from the last price of $93.93.

This chart shows the closing price for PLNT for the last year in relation to the current analyst high, average, and low pricetarget.

Read Analyst Price Chart DescriptionSkip Analyst Price Chart
3/246/249/2412/243/253/26$40$60$81$102$123Closing price on 03/12/25: $93.55High$123.00Average$99.00Low$71.00




Current Consensus is Moderate Buy

The current consensus among 18 investment analysts is to moderate buy stock in Planet Fitness. This Moderate Buy consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 1 strong buy ratings
  • 11 buy ratings
  • 4 hold ratings
  • 1 sell ratings
Ratings as of
9/20/2023
  • 1 strong buy ratings
  • 9 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
12/19/2023
  • 1 strong buy ratings
  • 8 buy ratings
  • 5 hold ratings
  • 0 sell ratings
Ratings as of
3/18/2024
  • 1 strong buy ratings
  • 9 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
6/16/2024
  • 1 strong buy ratings
  • 12 buy ratings
  • 2 hold ratings
  • 0 sell ratings
Ratings as of
9/14/2024
  • 1 strong buy ratings
  • 11 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
12/13/2024
  • 1 strong buy ratings
  • 11 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
2/11/2025
  • 1 strong buy ratings
  • 12 buy ratings
  • 4 hold ratings
  • 0 sell ratings
Ratings as of
3/13/2025

Latest Recommendations

  • 1 strong buy ratings
  • 13 buy ratings
  • 4 hold ratings
  • 0 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
3/13/2025Canaccord Genuity GroupInitiated CoverageBuy$120.00
2/28/2025Stifel NicolausLower TargetHold ➝ Hold$90.00 ➝ $82.00
2/27/2025MacquarieLower TargetNeutral ➝ Neutral$99.00 ➝ $95.00
2/27/2025GuggenheimReiterated RatingBuy ➝ Buy$105.00 ➝ $105.00
2/26/2025Roth MkmReiterated RatingBuy ➝ Buy$110.00 ➝ $115.00
2/24/2025Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00
1/21/2025DA DavidsonReiterated RatingNeutral ➝ Neutral$87.00 ➝ $87.00
1/17/2025Stifel NicolausBoost TargetHold ➝ Hold$85.00 ➝ $90.00
1/17/2025JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$90.00 ➝ $100.00
1/15/2025Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00
1/6/2025Piper SandlerBoost TargetOverweight ➝ Overweight$115.00 ➝ $123.00
12/17/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$110.00 ➝ $120.00
11/29/2024DA DavidsonBoost TargetNeutral ➝ Neutral$70.00 ➝ $87.00
11/8/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$87.00 ➝ $110.00
11/8/2024Raymond JamesBoost TargetStrong-Buy ➝ Strong-Buy$92.00 ➝ $110.00
11/8/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$80.00 ➝ $90.00
11/8/2024MacquarieReiterated RatingOutperform ➝ Neutral$91.00 ➝ $99.00
11/8/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$92.00 ➝ $110.00
10/29/2024Morgan StanleyBoost TargetOverweight ➝ Overweight$84.00 ➝ $89.00
10/16/2024Stifel NicolausBoost TargetHold ➝ Hold$70.00 ➝ $75.00
9/27/2024Deutsche Bank AktiengesellschaftInitiated CoverageHold$71.00
9/6/2024Bank of AmericaBoost TargetBuy ➝ Buy$95.00 ➝ $100.00
9/5/2024BNP ParibasUpgradeNeutral ➝ Outperform$97.00
8/26/2024Robert W. BairdReiterated RatingOutperform ➝ Outperform$92.00 ➝ $92.00
8/7/2024JPMorgan Chase & Co.Boost TargetOverweight ➝ Overweight$78.00 ➝ $80.00
8/7/2024Roth MkmBoost TargetBuy ➝ Buy$73.00 ➝ $88.00
8/7/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$77.00 ➝ $87.00
8/7/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$88.00 ➝ $92.00
8/7/2024BMO Capital MarketsReiterated RatingOutperform ➝ Outperform$80.00 ➝ $87.00
7/11/2024Piper SandlerBoost TargetOverweight ➝ Overweight$80.00 ➝ $89.00
6/24/2024TD CowenUpgradeHold ➝ Buy$66.00 ➝ $92.00
6/14/2024Morgan StanleyReiterated RatingOverweight ➝ Overweight$79.00 ➝ $79.00
6/14/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$62.00 ➝ $62.00
6/10/2024Jefferies Financial GroupUpgradeHold ➝ Buy$62.00 ➝ $100.00
5/14/2024JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$68.00 ➝ $78.00
5/10/2024Raymond JamesBoost TargetStrong-Buy ➝ Strong-Buy$75.00 ➝ $80.00
5/10/2024Royal Bank of CanadaLower TargetOutperform ➝ Outperform$80.00 ➝ $77.00
5/10/2024Robert W. BairdBoost TargetOutperform ➝ Outperform$80.00 ➝ $88.00
5/10/2024Stifel NicolausDowngradeBuy ➝ Hold$80.00 ➝ $70.00
5/9/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$62.00 ➝ $62.00
4/1/2024Morgan StanleyReiterated RatingOverweight ➝ Overweight$79.00
3/5/2024Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$74.00 ➝ $80.00
2/26/2024JPMorgan Chase & Co.Lower TargetNeutral ➝ Neutral$75.00 ➝ $72.00
2/23/2024Morgan StanleyLower TargetOverweight ➝ Overweight$83.00 ➝ $79.00
2/23/2024Stifel NicolausLower TargetBuy ➝ Buy$85.00 ➝ $80.00
2/5/2024DA DavidsonReiterated RatingNeutral ➝ Neutral$62.00
1/19/2024Stifel NicolausBoost TargetBuy ➝ Buy$72.00 ➝ $85.00
1/11/2024Piper SandlerBoost TargetOverweight ➝ Overweight$88.00 ➝ $89.00
11/9/2023Morgan StanleyBoost TargetOverweight ➝ Overweight$65.00 ➝ $74.00
11/8/2023Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$68.00 ➝ $74.00
11/8/2023Raymond JamesBoost TargetStrong-Buy ➝ Strong-Buy$66.00 ➝ $73.00
10/16/2023BNP ParibasUpgradeUnderperform ➝ Neutral$45.00
10/12/2023Piper SandlerLower Target$66.00 ➝ $60.00
9/27/2023Morgan StanleyInitiated CoverageOverweight$62.00
9/19/2023JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$70.00 ➝ $52.00
9/18/2023Stifel NicolausLower Target$75.00 ➝ $65.00
9/18/2023Raymond JamesLower TargetStrong-Buy ➝ Strong-Buy$87.00 ➝ $66.00
9/18/2023Robert W. BairdLower Target$87.00 ➝ $65.00
9/18/2023GuggenheimLower TargetBuy ➝ Buy$80.00 ➝ $70.00
9/18/2023Jefferies Financial GroupDowngradeBuy ➝ Hold$90.00 ➝ $56.00
9/15/2023TD CowenDowngradeOutperform ➝ Market Perform$72.00 ➝ $55.00
8/30/2023MacquarieLower TargetOutperform ➝ Outperform$85.00 ➝ $77.00
8/8/2023TD CowenLower TargetOutperform ➝ Outperform$80.00 ➝ $72.00
8/4/2023Morgan StanleyLower TargetOverweight ➝ Overweight$88.00 ➝ $84.00
8/4/2023DA DavidsonLower TargetNeutral ➝ Neutral$67.00 ➝ $66.00
8/4/2023Royal Bank of CanadaLower TargetOutperform ➝ Outperform$86.00 ➝ $78.00
8/4/2023Bank of AmericaLower TargetBuy ➝ Buy$95.00 ➝ $80.00
8/4/2023Robert W. BairdLower TargetOutperform ➝ Outperform$95.00 ➝ $87.00
6/23/2023BNP ParibasDowngradeNeutral ➝ Underperform$57.00
6/22/2023Piper SandlerLower Target$96.00 ➝ $88.00
6/14/2023Stifel NicolausBoost Target$78.00 ➝ $82.00
5/19/2023Royal Bank of CanadaInitiated CoverageOutperform$86.00
5/8/2023DA DavidsonLower Target$87.00 ➝ $67.00
5/5/2023VNET GroupReiterated RatingMaintains
5/5/2023BMO Capital MarketsLower Target$90.00 ➝ $82.00
5/5/2023Stifel NicolausLower Target$93.00 ➝ $78.00
5/5/2023Robert W. BairdLower Target$105.00 ➝ $95.00
4/10/2023Piper SandlerBoost TargetOverweight$96.00 ➝ $98.00
2/27/2023Morgan StanleyBoost TargetOverweight$92.00 ➝ $93.00
2/27/2023CowenBoost TargetOutperform$90.00 ➝ $92.00
2/24/2023DA DavidsonReiterated RatingNeutral$87.00
2/24/2023Raymond JamesBoost TargetStrong-Buy$92.00 ➝ $95.00
2/24/2023Robert W. BairdBoost TargetOutperform$100.00 ➝ $105.00
2/16/2023DA DavidsonDowngradeBuy ➝ Neutral$87.00
1/31/2023Morgan StanleyBoost TargetOverweight$88.00 ➝ $92.00
1/13/2023Stifel NicolausBoost TargetBuy$82.00 ➝ $93.00
1/11/2023Robert W. BairdBoost TargetOutperform$95.00 ➝ $100.00
12/22/2022Piper SandlerBoost TargetOverweight$79.00 ➝ $93.00
11/16/2022CowenBoost TargetOutperform$80.00 ➝ $90.00
11/16/2022CowenBoost Target$80.00 ➝ $90.00
11/16/2022Raymond JamesBoost Target$84.00 ➝ $92.00
11/14/2022Morgan StanleyLower TargetOverweight$93.00 ➝ $88.00
11/11/2022DA DavidsonBoost TargetBuy$90.00 ➝ $99.00
11/9/2022BMO Capital MarketsBoost TargetOutperform$88.00 ➝ $90.00
11/9/2022Raymond JamesBoost TargetStrong-Buy$70.00 ➝ $84.00
11/1/2022GuggenheimLower Target$85.00
10/25/2022CowenLower TargetOutperform$95.00 ➝ $80.00
10/25/2022CowenLower TargetOutperform$95.00 ➝ $80.00
10/25/2022Piper SandlerUpgradeNeutral ➝ Overweight$73.00 ➝ $70.00
9/26/2022Raymond JamesUpgradeMarket Perform ➝ Strong-Buy$70.00
9/8/2022Stifel NicolausLower TargetBuy$85.00 ➝ $82.00
8/11/2022CowenLower Target$110.00 ➝ $95.00
8/10/2022CowenLower Target$110.00 ➝ $95.00
8/10/2022Morgan StanleyLower TargetOverweight$96.00 ➝ $93.00
7/7/2022Exane BNP ParibasUpgradeUnderperform ➝ Neutral
7/7/2022BNP ParibasUpgradeUnderperform ➝ Neutral$75.00
5/13/2022DA DavidsonLower Target$110.00 ➝ $90.00
5/11/2022BMO Capital MarketsLower Target$96.00 ➝ $88.00
5/11/2022Robert W. BairdLower Target$108.00 ➝ $92.00
5/11/2022Piper SandlerLower Target$87.00 ➝ $72.00
5/11/2022JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$90.00
3/14/2022Evercore ISIInitiated CoverageOutperform$130.00
1/14/2022JPMorgan Chase & Co.Boost Target$88.00 ➝ $90.00
1/12/2022CowenUpgradeHold$100.00 ➝ $110.00
1/12/2022DA DavidsonBoost TargetBuy$105.00 ➝ $110.00
1/12/2022Morgan StanleyBoost TargetOverweight$101.00 ➝ $106.00
12/17/2021JPMorgan Chase & Co.Boost TargetNeutral$84.00 ➝ $88.00
12/14/2021CowenUpgradeMarket Perform ➝ Outperform$92.00 ➝ $100.00
11/15/2021BMO Capital MarketsBoost TargetOutperform$80.00 ➝ $96.00
11/8/2021Roth CapitalBoost TargetBuy$100.00 ➝ $110.00
11/5/2021Morgan StanleyBoost TargetOverweight$93.00 ➝ $101.00
11/5/2021Jefferies Financial GroupBoost TargetBuy$100.00 ➝ $115.00
11/5/2021Robert W. BairdBoost TargetPositive ➝ Outperform$100.00 ➝ $110.00
11/5/2021DA DavidsonBoost TargetBuy$85.00 ➝ $105.00
8/24/2021Morgan StanleyInitiated CoverageOverweight$93.00
8/16/2021Roth CapitalUpgradeNeutral ➝ Buy$100.00
8/10/2021DA DavidsonLower TargetBuy$93.00 ➝ $85.00
8/3/2021Stifel NicolausUpgradeHold ➝ Buy$82.00 ➝ $85.00
7/23/2021Jefferies Financial GroupInitiated CoverageBuy$100.00
6/29/2021Stifel NicolausInitiated CoverageHold$82.00
6/14/2021Robert W. BairdReiterated RatingBuy$100.00
5/7/2021Jefferies Financial GroupBoost TargetBuy$95.00 ➝ $100.00
5/7/2021Piper SandlerLower TargetNeutral$87.00 ➝ $82.00
4/28/2021Piper SandlerReiterated RatingOverweight ➝ Neutral$87.00
4/22/2021Piper SandlerDowngradeOverweight ➝ Neutral$87.00
4/12/2021JPMorgan Chase & Co.Boost TargetNeutral$72.00 ➝ $82.00
3/10/2021CowenReiterated RatingOutperform ➝ Market Perform$85.00
3/4/2021Robert W. BairdBoost TargetPositive ➝ Outperform$90.00 ➝ $100.00
3/4/2021CowenDowngradeOutperform ➝ Market Perform$85.00
2/19/2021MacquarieBoost TargetOutperform$75.00 ➝ $90.00
2/19/2021DA DavidsonBoost TargetBuy$80.00 ➝ $93.00
2/19/2021Roth CapitalBoost TargetNeutral$62.00 ➝ $75.00
2/19/2021CowenLower TargetOutperform$90.00 ➝ $85.00
2/19/2021Piper SandlerLower TargetOverweight$90.00 ➝ $87.00
1/25/2021JPMorgan Chase & Co.DowngradeOverweight ➝ Neutral$69.00
1/12/2021CowenBoost Target$73.00 ➝ $90.00
1/12/2021Piper SandlerBoost TargetOverweight$81.00 ➝ $90.00
12/14/2020BMO Capital MarketsBoost TargetPositive ➝ Outperform$70.00 ➝ $80.00
11/13/2020Exane BNP ParibasInitiated CoverageUnderperform$55.00
11/13/2020BNP ParibasInitiated CoverageUnderperform$55.00
11/6/2020DA DavidsonBoost TargetBuy$66.00 ➝ $80.00
9/2/2020Piper SandlerBoost TargetOverweight$61.00 ➝ $81.00
8/10/2020DA DavidsonLower TargetBuy$86.00 ➝ $66.00
8/5/2020Roth CapitalLower TargetNeutral$70.00 ➝ $53.00
8/3/2020BMO Capital MarketsLower TargetOutperform$80.00 ➝ $70.00
7/17/2020William BlairReiterated RatingBuy
7/16/2020JPMorgan Chase & Co.Lower TargetAverage ➝ Overweight$75.00 ➝ $70.00
7/8/2020Berenberg BankReiterated RatingHold$56.00
6/24/2020JPMorgan Chase & Co.Boost TargetOverweight$57.00 ➝ $75.00
6/16/2020Jefferies Financial GroupReiterated RatingBuy$80.00
6/4/2020Robert W. BairdBoost TargetOutperform$65.00 ➝ $82.00
6/4/2020CowenBoost TargetOutperform$65.00 ➝ $80.00
6/4/2020Raymond JamesDowngradeOutperform ➝ Market Perform
6/3/2020Bank of AmericaReiterated RatingBuy$88.00
6/3/2020DA DavidsonBoost TargetAverage ➝ Buy$70.00 ➝ $86.00
6/2/2020Roth CapitalBoost TargetAverage ➝ Neutral$58.00 ➝ $70.00
5/12/2020Roth CapitalDowngradeBuy ➝ Neutral$58.00
5/6/2020WedbushLower TargetNeutral$65.00 ➝ $55.00
5/6/2020CowenBoost TargetOutperform$50.00 ➝ $65.00
5/6/2020GuggenheimLower TargetBuy$85.00 ➝ $75.00
5/6/2020Piper SandlerLower TargetBuy ➝ Overweight$71.00 ➝ $65.00
5/6/2020DA DavidsonBoost TargetBuy$60.00 ➝ $70.00
5/6/2020Raymond JamesBoost TargetOutperform$58.00 ➝ $63.00
5/1/2020Bank of AmericaReiterated RatingBuy$100.00 ➝ $88.00
4/24/2020William BlairReiterated RatingBuy
4/24/2020Piper SandlerLower TargetOverweight$97.00 ➝ $71.00
4/19/2020DA DavidsonInitiated CoverageBuy$60.00
4/7/2020DA DavidsonInitiated CoverageBuy$60.00
4/6/2020JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight
3/24/2020CowenLower TargetOutperform$95.00 ➝ $50.00
3/20/2020William BlairReiterated RatingBuy
(Data available from 3/13/2020 forward)

News Sentiment Rating

1.08 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 30 very positive mentions
  • 23 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
Mentions as of
8/15/2024
  • 22 very positive mentions
  • 7 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
Mentions as of
9/14/2024
  • 19 very positive mentions
  • 7 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
Mentions as of
10/14/2024
  • 24 very positive mentions
  • 27 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
11/13/2024
  • 30 very positive mentions
  • 7 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
12/13/2024
  • 17 very positive mentions
  • 7 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
1/12/2025
  • 22 very positive mentions
  • 20 positive mentions
  • 0 negative mentions
  • 0 very negative mentions
Mentions as of
2/11/2025
  • 38 very positive mentions
  • 30 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
3/13/2025

Current Sentiment

  • 38 very positive mentions
  • 30 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

Negative

  • No negative mentions tracked during this time.

Positive

Very Positive

Planet Fitness logo
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
Read More

Today's Range

Now: $93.93
Low: $93.55
High: $95.89

50 Day Range

MA: $101.29
Low: $89.66
High: $109.06

52 Week Range

Now: $93.93
Low: $54.35
High: $110.00

Volume

217,252 shs

Average Volume

1,639,515 shs

Market Capitalization

$7.95 billion

P/E Ratio

50.54

Dividend Yield

N/A

Beta

1.54

Frequently Asked Questions

What sell-side analysts currently cover shares of Planet Fitness?

The following Wall Street sell-side analysts have issued stock ratings on Planet Fitness in the last twelve months: Bank of America Co., BMO Capital Markets, BNP Paribas, DA Davidson, Deutsche Bank Aktiengesellschaft, Guggenheim, Jefferies Financial Group Inc., JPMorgan Chase & Co., Macquarie, Morgan Stanley, Piper Sandler, Raymond James, Robert W. Baird, Roth Mkm, Royal Bank of Canada, Stifel Nicolaus, StockNews.com, and TD Cowen.
View the latest analyst ratings for PLNT.

What is the current price target for Planet Fitness?

0 Wall Street analysts have set twelve-month price targets for Planet Fitness in the last year. Their average twelve-month price target is $99.00, suggesting a possible upside of 5.8%. Piper Sandler has the highest price target set, predicting PLNT will reach $123.00 in the next twelve months. Deutsche Bank Aktiengesellschaft has the lowest price target set, forecasting a price of $71.00 for Planet Fitness in the next year.
View the latest price targets for PLNT.

What is the current consensus analyst rating for Planet Fitness?

Planet Fitness currently has 4 hold ratings, 12 buy ratings and 1 strong buy rating from Wall Street analysts. The stock has a consensus analyst rating of "Moderate Buy."
View the latest ratings for PLNT.

What other companies compete with Planet Fitness?

Other companies that are similar to Planet Fitness include TKO Group, Endeavor Group, DraftKings, Warner Music Group and Life Time Group. Learn More about companies similar to Planet Fitness.

How do I contact Planet Fitness' investor relations team?

Planet Fitness' physical mailing address is 4 LIBERTY LANE WEST, HAMPTON NH, 03842. The company's listed phone number is (603) 750-0001 and its investor relations email address is investor@planetfitness.com. The official website for Planet Fitness is www.planetfitness.com. Learn More about contacing Planet Fitness investor relations.





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