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Southern - SO Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $90.14
  • Forecasted Upside: 8.79%
  • Number of Analysts: 15
  • Breakdown:
  • 1 Sell Ratings
  • 8 Hold Ratings
  • 6 Buy Ratings
  • 0 Strong Buy Ratings
$82.86 As of 12/20/2024 06:45 PM ET
▲ +1.08 (1.32%)

This chart shows the closing price for SO by one month, three months, or twelve months.

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Analyst Price Target for SO

Analyst Price Target is $90.14
▲ +8.79% Upside Potential
This price target is based on 15 analysts offering 12 month price targets for Southern in the last 3 months. The average price target is $90.14, with a high forecast of $98.00 and a low forecast of $80.00. The average price target represents a 8.79% upside from the last price of $82.86.

This chart shows the closing price for SO for the last year in relation to the current analyst high, average, and low pricetarget.

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Current Consensus is Hold

The current consensus among 15 contributing investment analysts is to hold stock in Southern. This rating has held steady since June 2024, when it changed from a Moderate Buy consensus rating.

Past Monthly Recommendations

Move your mouse over past months for details

Read Past Recommendations DescriptionSkip Past Price Target Consensus Chart
  • 0 strong buy ratings
  • 9 buy ratings
  • 2 hold ratings
  • 4 sell ratings
Ratings as of
6/30/2023
  • 1 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 2 sell ratings
Ratings as of
9/28/2023
  • 1 strong buy ratings
  • 4 buy ratings
  • 6 hold ratings
  • 2 sell ratings
Ratings as of
12/27/2023
  • 1 strong buy ratings
  • 5 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
3/26/2024
  • 1 strong buy ratings
  • 7 buy ratings
  • 5 hold ratings
  • 1 sell ratings
Ratings as of
6/24/2024
  • 0 strong buy ratings
  • 6 buy ratings
  • 8 hold ratings
  • 1 sell ratings
Ratings as of
9/22/2024
  • 0 strong buy ratings
  • 7 buy ratings
  • 8 hold ratings
  • 1 sell ratings
Ratings as of
11/21/2024
  • 0 strong buy ratings
  • 6 buy ratings
  • 8 hold ratings
  • 1 sell ratings
Ratings as of
12/21/2024

Latest Recommendations

  • 0 strong buy ratings
  • 6 buy ratings
  • 8 hold ratings
  • 1 sell ratings

Display Ratings By
DateBrokerageActionRatingPrice TargetDetails
12/12/2024ScotiabankBoost TargetSector Outperform ➝ Sector Outperform$96.00 ➝ $98.00
11/22/2024Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$88.00 ➝ $85.00
11/1/2024BMO Capital MarketsLower TargetOutperform ➝ Outperform$99.00 ➝ $97.00
10/15/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$71.00 ➝ $83.00
10/2/2024GuggenheimBoost TargetBuy ➝ Buy$93.00 ➝ $97.00
9/25/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$78.00 ➝ $82.00
9/20/2024UBS GroupBoost TargetNeutral ➝ Neutral$90.00 ➝ $91.00
9/20/2024Jefferies Financial GroupInitiated CoverageHold$94.00
9/16/2024MizuhoDowngradeOutperform ➝ Neutral$90.00 ➝ $90.00
8/29/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$86.00 ➝ $87.00
8/23/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$72.00 ➝ $78.00
8/20/2024ScotiabankBoost TargetSector Outperform ➝ Sector Outperform$87.00 ➝ $96.00
8/12/2024JPMorgan Chase & Co.Boost TargetUnderweight ➝ Underweight$80.00 ➝ $87.00
8/2/2024ScotiabankBoost TargetSector Outperform ➝ Sector Outperform$77.00 ➝ $87.00
8/2/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$77.00 ➝ $89.00
8/2/2024The Goldman Sachs GroupBoost TargetBuy ➝ Buy$83.00 ➝ $94.00
8/2/2024BMO Capital MarketsBoost TargetOutperform ➝ Outperform$87.00 ➝ $94.00
8/2/2024Wolfe ResearchDowngradeOutperform ➝ Peer Perform
7/9/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$66.00 ➝ $71.00
6/24/2024Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$74.00 ➝ $71.00
5/31/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$73.00 ➝ $79.00
5/28/2024Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$67.00 ➝ $74.00
5/15/2024ArgusBoost TargetBuy ➝ Buy$75.00 ➝ $90.00
5/3/2024Wells Fargo & CompanyBoost TargetEqual Weight ➝ Equal Weight$72.00 ➝ $77.00
4/23/2024Bank of AmericaBoost TargetNeutral ➝ Neutral$70.00 ➝ $73.00
4/22/2024ScotiabankLower TargetSector Outperform ➝ Sector Outperform$80.00 ➝ $77.00
4/15/2024BarclaysBoost TargetEqual Weight ➝ Equal Weight$65.00 ➝ $66.00
4/4/2024UBS GroupDowngradeBuy ➝ Neutral$78.00 ➝ $76.00
4/2/2024MizuhoBoost TargetBuy ➝ Buy$73.00 ➝ $76.00
4/1/2024BMO Capital MarketsReiterated RatingOutperform ➝ Outperform$72.00 ➝ $76.00
2/21/2024Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$80.00
2/16/2024Wells Fargo & CompanyLower TargetEqual Weight ➝ Equal Weight$75.00 ➝ $72.00
2/16/2024BMO Capital MarketsLower TargetOutperform ➝ Outperform$75.00 ➝ $72.00
1/17/2024BarclaysLower TargetEqual Weight ➝ Equal Weight$68.00 ➝ $67.00
1/11/2024BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$72.00 ➝ $77.00
12/8/2023CitigroupInitiated CoverageBuy$82.00
11/29/2023JPMorgan Chase & Co.Boost TargetUnderweight ➝ Underweight$69.00 ➝ $72.00
11/21/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$66.00 ➝ $67.00
11/21/2023MizuhoLower TargetBuy ➝ Buy$76.00 ➝ $73.00
11/3/2023ScotiabankDowngradeSector Outperform ➝ Sector Perform$78.00
10/25/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$69.00 ➝ $66.00
10/16/2023ScotiabankUpgradeSector Perform ➝ Sector Outperform$78.00
10/9/2023GuggenheimLower Target$80.00 ➝ $72.00
10/5/2023BarclaysLower Target$68.00 ➝ $64.00
9/21/2023Morgan StanleyBoost TargetEqual Weight ➝ Equal Weight$67.00 ➝ $69.00
9/13/2023Bank of AmericaUpgradeUnderperform ➝ Neutral$67.00 ➝ $68.00
9/6/2023Royal Bank of CanadaBoost TargetOutperform ➝ Outperform$78.00 ➝ $80.00
8/31/2023BMO Capital MarketsLower TargetMarket Perform ➝ Market Perform$72.00 ➝ $70.00
8/23/2023Morgan StanleyLower TargetEqual Weight ➝ Equal Weight$69.00 ➝ $67.00
8/23/2023Royal Bank of CanadaReiterated RatingOutperform ➝ Outperform$78.00
8/23/2023BarclaysInitiated CoverageEqual Weight$68.00
8/10/2023Morgan StanleyUpgradeUnderweight ➝ Equal Weight$60.00 ➝ $69.00
8/9/2023LADENBURG THALM/SH SHInitiated CoverageBuy$72.00
8/4/2023Wells Fargo & CompanyLower Target$75.00 ➝ $74.00
7/21/2023Morgan StanleyReiterated RatingUnderweight ➝ Underweight$60.00
7/7/2023GuggenheimLower Target$79.00 ➝ $77.00
7/3/2023The Goldman Sachs GroupUpgradeBuy ➝ Conviction-Buy
6/8/2023JPMorgan Chase & Co.Lower Target$73.00 ➝ $69.00
6/7/2023The Goldman Sachs GroupInitiated CoverageBuy$80.00
5/16/2023MizuhoLower Target$77.00 ➝ $76.00
4/28/2023VNET GroupReiterated RatingMaintains
4/24/2023GuggenheimBoost Target$73.00 ➝ $79.00
4/20/2023Morgan StanleyBoost TargetUnderweight$57.00 ➝ $63.00
4/20/2023MizuhoUpgradeNeutral ➝ Buy$72.00 ➝ $77.00
3/21/2023Morgan StanleyLower TargetUnderweight$61.00 ➝ $57.00
3/2/2023Royal Bank of CanadaLower TargetOutperform$79.00 ➝ $78.00
2/22/2023Morgan StanleyLower TargetUnderweight$64.00 ➝ $61.00
2/17/2023Wells Fargo & CompanyLower TargetEqual Weight$73.00 ➝ $71.00
1/30/2023Wells Fargo & CompanyLower TargetEqual Weight$77.00 ➝ $73.00
1/23/2023Morgan StanleyBoost TargetUnderweight$63.00 ➝ $64.00
1/18/2023Credit Suisse GroupBoost TargetUnderperform$60.00 ➝ $70.00
1/12/2023MizuhoLower TargetNeutral$73.00 ➝ $72.00
12/16/2022BMO Capital MarketsBoost TargetMarket Perform$68.00 ➝ $74.00
12/15/2022Morgan StanleyBoost TargetUnderweight$59.00 ➝ $63.00
12/14/2022Wells Fargo & CompanyBoost Target$70.00 ➝ $77.00
12/12/2022Wolfe ResearchUpgradePeer Perform ➝ Outperform$76.00
11/21/2022UBS GroupLower Target$80.00
11/11/2022Morgan StanleyBoost TargetUnderweight$55.00 ➝ $59.00
10/24/2022GuggenheimLower Target$80.00 ➝ $69.00
10/24/2022Bank Of America (Bofa)DowngradeUnderperform
10/24/2022Bank of AmericaDowngradeNeutral ➝ Underperform$63.00 ➝ $59.00
10/21/2022Morgan StanleyLower TargetUnderweight$68.00 ➝ $55.00
10/20/2022KeyCorpUpgradeSector Weight ➝ Overweight$70.00
10/19/2022Wells Fargo & CompanyLower TargetEqual Weight$72.00 ➝ $70.00
10/6/2022Wells Fargo & CompanyLower TargetEqual Weight$80.00 ➝ $72.00
9/22/2022Morgan StanleyLower TargetUnderweight$69.00 ➝ $68.00
9/14/2022ArgusBoost TargetBuy$83.00 ➝ $87.00
8/23/2022Morgan StanleyBoost TargetUnderweight$63.00 ➝ $69.00
8/22/2022The Goldman Sachs GroupBoost TargetSell$53.00 ➝ $61.00
8/4/2022UBS GroupUpgradeNeutral ➝ Buy$76.00 ➝ $87.00
7/21/2022GuggenheimBoost Target$76.00 ➝ $80.00
7/18/2022BarclaysLower TargetOverweight$82.00 ➝ $79.00
6/30/2022Seaport Res PtnReiterated RatingBuy
6/30/2022UBS GroupLower TargetNeutral$83.00 ➝ $76.00
6/22/2022BMO Capital MarketsLower TargetMarket Perform$81.00 ➝ $70.00
5/23/2022Morgan StanleyLower TargetUnderweight$67.00 ➝ $66.00
4/26/2022Morgan StanleyLower TargetUnderweight$68.00 ➝ $67.00
4/25/2022Credit Suisse GroupInitiated CoverageUnderperform$77.00
4/21/2022MizuhoBoost TargetNeutral$67.00 ➝ $76.00
4/20/2022Morgan StanleyBoost TargetUnderweight$63.00 ➝ $68.00
4/19/2022Wells Fargo & CompanyBoost TargetEqual Weight$68.00 ➝ $80.00
3/22/2022Morgan StanleyBoost TargetUnderweight$59.00 ➝ $63.00
2/18/2022Morgan StanleyLower TargetUnderweight$64.00 ➝ $61.00
2/7/2022Wells Fargo & CompanyDowngradeOverweight ➝ Equal Weight$73.00 ➝ $72.00
2/7/2022Bank of AmericaDowngradeBuy ➝ Neutral$75.00 ➝ $71.00
1/13/2022KeyCorpBoost TargetOverweight$69.00 ➝ $71.00
1/5/2022UBS GroupDowngradeBuy ➝ Neutral
12/21/2021Morgan StanleyBoost TargetUnderweight$61.00 ➝ $65.00
12/15/2021ScotiabankDowngradeSector Outperform ➝ Sector Perform
12/6/2021MizuhoUpgradeUnderperform ➝ Neutral$55.00 ➝ $60.00
10/19/2021KeyCorpBoost TargetOverweight$68.00 ➝ $69.00
10/4/2021MizuhoLower TargetUnderperform$60.00 ➝ $55.00
9/17/2021Morgan StanleyLower TargetUnderweight$64.00 ➝ $63.00
9/7/2021GuggenheimUpgradeNeutral ➝ Buy$72.00
8/30/2021MizuhoBoost TargetUnderperform$57.00 ➝ $60.00
8/19/2021Morgan StanleyBoost TargetUnderweight$60.00 ➝ $64.00
8/2/2021Wells Fargo & CompanyReiterated RatingBuy
7/20/2021Morgan StanleyLower TargetUnderweight$62.00 ➝ $60.00
6/25/2021MizuhoReiterated RatingUnderperform$59.00 ➝ $57.00
6/21/2021Morgan StanleyBoost TargetUnderweight$61.00 ➝ $62.00
6/9/2021MizuhoLower TargetUnderperform$61.00 ➝ $59.00
5/25/2021BarclaysBoost TargetAverage ➝ Overweight$70.00 ➝ $76.00
5/19/2021ArgusBoost TargetBuy$68.00 ➝ $73.00
5/19/2021Credit Suisse GroupReiterated RatingBuy
5/18/2021Morgan StanleyLower TargetUnderweight$62.00 ➝ $61.00
5/3/2021MizuhoBoost TargetUnderperform$59.00 ➝ $61.00
4/30/2021Credit Suisse GroupBoost TargetOutperform$73.00 ➝ $74.00
4/26/2021Wells Fargo & CompanyBoost TargetOverweight$71.00 ➝ $76.00
4/21/2021KeyCorpBoost TargetOverweight$65.00 ➝ $68.00
4/20/2021Morgan StanleyBoost TargetUnderweight$57.00 ➝ $62.00
4/14/2021Credit Suisse GroupBoost TargetOutperform$68.00 ➝ $73.00
4/12/2021MizuhoBoost TargetUnderperform$57.00 ➝ $59.00
3/31/2021Wells Fargo & CompanyBoost TargetOverweight$67.00 ➝ $71.00
3/19/2021Morgan StanleyBoost TargetUnderweight$55.00 ➝ $57.00
3/18/2021MizuhoBoost TargetUnderperform$52.00 ➝ $57.00
2/25/2021Morgan StanleyLower TargetUnderweight$56.00 ➝ $55.00
2/22/2021Credit Suisse GroupUpgradeNeutral ➝ Outperform$61.00 ➝ $68.00
1/21/2021Evercore ISIDowngradeIn-Line ➝ Underperform$61.00
1/20/2021Morgan StanleyLower TargetUnderweight$57.00 ➝ $56.00
1/19/2021Bank of AmericaUpgradeNeutral ➝ Buy$64.00
1/12/2021KeyCorpLower TargetOverweight$66.00 ➝ $65.00
12/15/2020Morgan StanleyLower TargetUnderweight$62.00 ➝ $57.00
12/15/2020ScotiabankUpgradeSector Perform ➝ Outperform$66.00 ➝ $75.00
12/1/2020Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$63.00 ➝ $72.00
11/24/2020BMO Capital MarketsInitiated CoverageMarket Perform$67.00
11/18/2020BarclaysBoost TargetPositive ➝ Overweight$61.00 ➝ $73.00
11/17/2020Morgan StanleyBoost TargetUnderweight$60.00 ➝ $62.00
10/28/2020MizuhoBoost Target$48.00 ➝ $53.00
10/20/2020Morgan StanleyBoost TargetUnderweight$57.00 ➝ $60.00
10/19/2020KeyCorpBoost TargetOverweight$65.00 ➝ $66.00
10/5/2020Morgan StanleyBoost TargetUnderweight$56.00 ➝ $57.00
9/21/2020BarclaysUpgradeEqual Weight ➝ Overweight$61.00
9/18/2020Morgan StanleyBoost TargetUnderweight$55.00 ➝ $56.00
9/10/2020MizuhoDowngradeNeutral ➝ Underperform$53.00 ➝ $48.00
9/1/2020UBS GroupLower TargetNeutral$57.00 ➝ $55.00
7/22/2020MizuhoLower TargetNeutral$55.00 ➝ $53.00
7/21/2020KeyCorpLower TargetOverweight$71.00 ➝ $65.00
7/17/2020Morgan StanleyBoost TargetUnderweight$53.00 ➝ $55.00
6/17/2020Morgan StanleyBoost TargetUnderweight$52.00 ➝ $53.00
6/15/2020MizuhoLower TargetNeutral$59.00 ➝ $55.00
5/21/2020UBS GroupDowngradeNeutral ➝ Sell$54.00 ➝ $63.00
5/15/2020Morgan StanleyLower TargetUnderweight$57.00 ➝ $52.00
5/4/2020Credit Suisse GroupUpgradeUnderperform ➝ Neutral$60.00 ➝ $61.00
5/1/2020UBS GroupBoost TargetNeutral$56.00 ➝ $59.00
4/30/2020Royal Bank of CanadaReiterated RatingBuy$67.00
4/27/2020Credit Suisse GroupLower TargetUnderperform$66.00 ➝ $60.00
4/15/2020Morgan StanleyLower TargetUnderweight$59.00 ➝ $57.00
4/13/2020ArgusUpgradeHold ➝ Buy$66.00
4/8/2020Royal Bank of CanadaReiterated RatingBuy$67.00
3/26/2020BarclaysLower TargetEqual Weight$68.00 ➝ $52.00
3/16/2020UBS GroupLower TargetNeutral$70.00 ➝ $56.00
3/13/2020BarclaysReiterated RatingHold$68.00
3/12/2020Wolfe ResearchUpgradeUnderperform ➝ Market Perform
3/12/2020Morgan StanleyLower TargetUnderweight$64.00 ➝ $59.00
2/20/2020CfraBoost TargetHold$62.00 ➝ $66.00
1/27/2020CitigroupBoost TargetNeutral$61.00 ➝ $73.00
1/22/2020Morgan StanleyBoost TargetUnderweight$58.00 ➝ $60.00
1/19/2020Royal Bank of CanadaReiterated RatingBuy$67.00
(Data available from 12/21/2019 forward)

News Sentiment Rating

1.50 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

Skip to Current Sentiment Summary
  • 39 very positive mentions
  • 21 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
Mentions as of
5/25/2024
  • 35 very positive mentions
  • 7 positive mentions
  • 0 negative mentions
  • 1 very negative mentions
Mentions as of
6/24/2024
  • 32 very positive mentions
  • 11 positive mentions
  • 2 negative mentions
  • 1 very negative mentions
Mentions as of
7/24/2024
  • 28 very positive mentions
  • 17 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
8/23/2024
  • 34 very positive mentions
  • 9 positive mentions
  • 2 negative mentions
  • 0 very negative mentions
Mentions as of
9/22/2024
  • 34 very positive mentions
  • 26 positive mentions
  • 1 negative mentions
  • 1 very negative mentions
Mentions as of
10/22/2024
  • 57 very positive mentions
  • 12 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
11/21/2024
  • 64 very positive mentions
  • 9 positive mentions
  • 1 negative mentions
  • 0 very negative mentions
Mentions as of
12/21/2024

Current Sentiment

  • 64 very positive mentions
  • 9 positive mentions
  • 1 negative mentions
  • 0 very negative mentions

Recent Stories by Sentiment

Very Negative

  • No very negative mentions tracked during this time.

Negative

Positive

Very Positive

Southern logo
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, gas distribution operations, and gas pipeline investments operations. In addition, it owns and operates nuclear, coal, hydro, cogeneration, solar, wind, battery storage, and fuel cell facilities. Further, the constructs, operates, and maintains approximately 77,900 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8.9 million electric and gas utility customers. Further, it develops distributed energy and resilience solutions; deploys microgrids for commercial, industrial, governmental, and utility customers; and offers digital wireless communications and fiber optics services. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
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Today's Range

Now: $82.86
Low: $81.40
High: $83.10

50 Day Range

MA: $88.00
Low: $81.50
High: $94.15

52 Week Range

Now: $82.86
Low: $65.80
High: $94.45

Volume

7,711,031 shs

Average Volume

4,425,100 shs

Market Capitalization

$90.79 billion

P/E Ratio

19.27

Dividend Yield

3.46%

Beta

0.51

Frequently Asked Questions

What sell-side analysts currently cover shares of Southern?

The following Wall Street sell-side analysts have issued stock ratings on Southern in the last year: Argus, Bank of America Co., Barclays PLC, BMO Capital Markets, Guggenheim, Jefferies Financial Group Inc., JPMorgan Chase & Co., Mizuho, Morgan Stanley, Royal Bank of Canada, Scotiabank, The Goldman Sachs Group, Inc., UBS Group AG, Wells Fargo & Company, and Wolfe Research.
View the latest analyst ratings for SO.

What is the current price target for Southern?

0 Wall Street analysts have set twelve-month price targets for Southern in the last year. Their average twelve-month price target is $90.14, suggesting a possible upside of 8.8%. Scotiabank has the highest price target set, predicting SO will reach $98.00 in the next twelve months. Royal Bank of Canada has the lowest price target set, forecasting a price of $80.00 for Southern in the next year.
View the latest price targets for SO.

What is the current consensus analyst rating for Southern?

Southern currently has 1 sell rating, 8 hold ratings and 6 buy ratings from Wall Street analysts. The stock has a consensus analyst rating of "Hold." A "hold" rating indicates that analysts believe investors should keep any existing positions they have in SO, but not buy more shares or sell existing shares.
View the latest ratings for SO.

What other companies compete with Southern?

Other companies that are similar to Southern include NextEra Energy, Duke Energy, Edison International, PPL and FirstEnergy. Learn More about companies similar to Southern.

How do I contact Southern's investor relations team?

Southern's physical mailing address is 30 Ivan Allen Jr. Boulevard N.W., Atlanta GA, 30308. The utilities provider's listed phone number is (404) 506-5000 and its investor relations email address is [email protected]. The official website for Southern is www.southerncompany.com. Learn More about contacing Southern investor relations.